Austaris is Canada's premier association of Freedom Minded Financial Advisors, rooted in Austrian Economics and the Infinite Banking Concept (IBC). We help Canadians preserve, protect, and leverage capital through sound money principles and participating whole life insurance strategies, empowering individuals to achieve true financial independence and freedom.
Austaris is Canada's premier association of Freedom Minded Financial Advisors, founded in 2025 by Jose Atencio and George J. Roth. We are united by a shared commitment to Austrian economic principles and the Infinite Banking Concept, providing Canadians with financial guidance grounded in economic reality rather than government-influenced monetary policy. Our name combines 'Austrian Economics' and 'Polaris' (the North Star), symbolizing unwavering guidance through economic uncertainty.
The Infinite Banking Concept (IBC) is a personal finance strategy that uses specially designed participating whole life insurance policies to accumulate and leverage capital without liquidation. Developed by R. Nelson Nash, IBC is a practical application of Austrian Capital Theory where individuals build their own capital base through a mutually owned financial institution, preserving ownership, guaranteeing growth, and gaining access to liquidity on demand without surrendering their assets.
IBC is Austrian Economics brought to life, applying core principles including subjective value, sound money, time preference, capital structure, and entrepreneurial action. By building wealth within the insurance sector rather than traditional banking, IBC practitioners become shareholders in a mutually owned institution with fully backed real assets, aligning with Austrian Economics' emphasis on individual autonomy, capital preservation, and resistance to inflation-based fiat currency systems.
Austaris offers four core financial services: Capital Protection (safeguarding wealth against state overreach and economic uncertainty), Retirement Planning (strategies that account for currency devaluation), Business Advisory (financial guidance for entrepreneurs aligned with free market principles), and Financial Education (comprehensive literacy programs from an Austrian economics perspective). All services are grounded in sound money principles and the Infinite Banking Concept.
Austaris was founded in 2025 by two experienced financial professionals with over 20 years of combined experience. Jose Atencio is a Licensed Insurance Advisor with Strongtower Life Capital, and George J. Roth is an Independent Life Insurance Advisor with GRoth Financial. Both are united by a shared commitment to Austrian economic principles and serve clients across Canada.
At Austaris, capital preservation means treating capital as property in monetary value held for acquisitive purposes, not just cash in the bank. We reject the idea that capital should be surrendered, consumed, or locked away. Instead, we teach clients to preserve, protect, and leverage capital through the Infinite Banking Concept, ensuring uninterrupted compound growth while maintaining liquidity and control, grounded in Carl Menger's Austrian Capital Theory.
You can get started by booking a Clarity Call through our contact page at austaris.com/contact, by emailing info@austaris.com, or by subscribing to our newsletter for monthly insights on economic trends, IBC principles, and capital protection. Our advisors serve clients across Canada and offer consultations tailored to your individual financial goals and values.
Yes, Austaris serves clients across all of Canada. Our advisors are licensed financial professionals regulated by applicable provincial and federal authorities, and all advice is provided in compliance with Canadian securities regulations. We offer Canada-wide service with consultations available in English.